Did you know that Troy Smith was born today in 1922? He was an American entrepreneur. An entrepreneur is someone who starts and manages their own business. Troy Smith started his own restaurants. While travelling to Louisiana, he saw a fast food restaurant that used outdoor speakers and microphones for ordering food. When Troy Smith returned home, he reorganized his restaurant. He set up parking stalls with an intercom system so customers could order food from their cars. He called his restaurant “Sonic”, which worked with his restaurant’s slogan “Service with the Speed of Sound”. As of 2020, there are nearly 3,500 Sonic locations in the United States.
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Troy Smith served in the United States Air Force during World War II.
When he completed his military service, Troy Smith worked initially as a milk truck driver. He switched to delivering bread because it was lighter. Eventually he wanted to be his own supervisor and started his own restaurants. He started with a fast food chicken restaurant, café, steak house, and root beer stand that also sold hamburgers and hot dogs.
Troy Smith’s initial restaurants were initially called “Troy’s Pan Full of Chicken”, “Cottage Café”, and “Top Hat”. When he wanted to name his new restaurant, “Top Hat” was already trademarked so he picked the new name for his restaurant.
The first Sonic Restaurant opened in Oklahoma.
The first Sonic Restaurants were very popular. Along with his business partner, Charles Pappe, they organized a franchise plan.
Some of the slogans used by Sonic include, “Service with the Speed of Sound”, “American’s Drive-In”, “Even Sweeter After Dark”, and “This Is How We Sonic”.